The Why
The Why
Transitioning from stationary to mobility
Transitioning from stationary to mobility
As the role of sales agents continues to evolve rapidly and sales processes are becoming more modular, traditional tools are becoming outdated and no longer capable of meeting the demands of today's challenges. Recognising this shift, we embarked on a mission to create a solution that seamlessly integrates into the dynamic workflows of more mobile sales agents.
As the role of sales agents continues to evolve rapidly and sales processes are becoming more modular, traditional tools are becoming outdated and no longer capable of meeting the demands of today's challenges. Recognising this shift, we embarked on a mission to create a solution that seamlessly integrates into the dynamic workflows of more mobile sales agents.
The How
The How
Tailored solutions through close collaboration with the user
Tailored solutions through close collaboration with the user
At the core of our project was our user – the sales agent – who guided every step of our design sprint. Together we mapped out the user journey, ensuring that every step of the sales process was understood and addressed. Leveraging these insights, we designed an app tailored to meet the specific needs of Volvo sales agents. Through continuous user testing and refinement, we've created a solution that empowers sales agents to assist their customers, whether on their iPhone or directly from their wrist.
At the core of our project was our user – the sales agent – who guided every step of our design sprint. Together we mapped out the user journey, ensuring that every step of the sales process was understood and addressed. Leveraging these insights, we designed an app tailored to meet the specific needs of Volvo sales agents. Through continuous user testing and refinement, we've created a solution that empowers sales agents to assist their customers, whether on their iPhone or directly from their wrist.
Adoption
Adoption
Driving user-centric change through the support of early adopters
Driving user-centric change through the support of early adopters
Implementing change requires more than a rollout strategy and polished product. It requires building a culture of change and earning the users trust to ensure successful adoption and long-term commitment. Pilots are currently being conducted in seven different Volvo dealerships across Sweden, placing the product in the hands of sales agents. These early adopters sales agents act as ambassadors within the organisation and provide us with continuous feedback to refine and further develop the design of the product. This collaboration builds the trust and engagement that is essential for change to happen. Having a people-centered approach drives user adoption – a key for boosting business value.
Implementing change requires more than a rollout strategy and polished product. It requires building a culture of change and earning the users trust to ensure successful adoption and long-term commitment. Pilots are currently being conducted in seven different Volvo dealerships across Sweden, placing the product in the hands of sales agents. These early adopters sales agents act as ambassadors within the organisation and provide us with continuous feedback to refine and further develop the design of the product. This collaboration builds the trust and engagement that is essential for change to happen. Having a people-centered approach drives user adoption – a key for boosting business value.
”BBH Stockholm has been a key partner in our digital transformation. Their expertise is crucial in making the vision of consumer-like experiences for our enterprise users a reality.”
Erik Bylund — Head of Tech & Architecture, Volvo Cars Sweden
