The Why
The Why
Centralizing app development and enhancing product innovation
Centralizing app development and enhancing product innovation
Tele2, a leading telecommunications company in Sweden and the Baltics, sought to centralize its app development capabilities and brand presence. To achieve this, they transitioned app development from an offshore team to their headquarters in Sweden. A bold move aiming for improved collaboration, streamlined processes, and greater control over the development lifecycle. They also embarked on a transformation programme to modernize their brands and implement a white-label solution to streamline their products, including mobile apps.
Tele2, a leading telecommunications company in Sweden and the Baltics, sought to centralize its app development capabilities and brand presence. To achieve this, they transitioned app development from an offshore team to their headquarters in Sweden. A bold move aiming for improved collaboration, streamlined processes, and greater control over the development lifecycle. They also embarked on a transformation programme to modernize their brands and implement a white-label solution to streamline their products, including mobile apps.
The How
The How
We guided the adoption of industry best practices
We guided the adoption of industry best practices
This transition required strategic choices and close collaboration. Guided by BBH Stockholm and Google best practices, the team ensured maintainable code and successfully implemented a white-label solution. Development became more efficient, enabling easy brand customization and integration for apps like Comviq and Mitt Tele2. The Comviq app was modernized with a better user experience, while native development ensured optimal performance on iOS and Android.
This transition required strategic choices and close collaboration. Guided by BBH Stockholm and Google best practices, the team ensured maintainable code and successfully implemented a white-label solution. Development became more efficient, enabling easy brand customization and integration for apps like Comviq and Mitt Tele2. The Comviq app was modernized with a better user experience, while native development ensured optimal performance on iOS and Android.
The Result
The Result
30% increased user engagement on the Android app
30% increased user engagement on the Android app
Leveraging Jetpack Compose, we modernized Tele2’s app architecture and created a new UI for the white-label solution. These improvements boosted Android user engagement by 30% and delivered a more seamless user experience. With a clear focus on innovation, collaboration, and modernization, Tele2 has strengthened its position in the competitive telecom market. We are proud to have contributed our technical expertise to this journey, helping Tele2 achieve its ambitions and set new industry standards.
Leveraging Jetpack Compose, we modernized Tele2’s app architecture and created a new UI for the white-label solution. These improvements boosted Android user engagement by 30% and delivered a more seamless user experience. With a clear focus on innovation, collaboration, and modernization, Tele2 has strengthened its position in the competitive telecom market. We are proud to have contributed our technical expertise to this journey, helping Tele2 achieve its ambitions and set new industry standards.
“BBH Stockholm has been an important partner in our bold transformation journey. The consultants have shown explicit understanding of the technology at hand, and been very trustworthy in their deliveries”
Linda Strindlund - Manager Digital Care B2C, Tele2
