The challenge
The challenge
Since competing on catalogue size was futile, Bokus turned to BBH Stockholm for a new approach.
Since competing on catalogue size was futile, Bokus turned to BBH Stockholm for a new approach.
Our aim was set on contextual accessibility of content and we developed a smart technology suite to filter and search audio books. Powered by natural language processing (NLP) we used machine learning protocols to fill the gaps where publisher data was missing - creating a super fast and personalised browsing experience. To bring in the human touch, we created editorial content modules that were filled with tips and reviews from trusted critics. Giving the user relevant inspiration in an instant - no loading time required. Realising the complexity of their challenge, Bokus reached out to BBH Stockholm and together we defined what the ultimate Bokus Play experience should be - then we got our hands dirty. Working with a One Team approach in rapid and clearly defined sprints, the service experience started to emerge.
Our aim was set on contextual accessibility of content and we developed a smart technology suite to filter and search audio books. Powered by natural language processing (NLP) we used machine learning protocols to fill the gaps where publisher data was missing - creating a super fast and personalised browsing experience. To bring in the human touch, we created editorial content modules that were filled with tips and reviews from trusted critics. Giving the user relevant inspiration in an instant - no loading time required. Realising the complexity of their challenge, Bokus reached out to BBH Stockholm and together we defined what the ultimate Bokus Play experience should be - then we got our hands dirty. Working with a One Team approach in rapid and clearly defined sprints, the service experience started to emerge.
The how
The how
Designing Smart Features That Put Listeners in Control
Designing Smart Features That Put Listeners in Control
We built an NLP-driven suite that filled publisher data gaps, making audiobook search faster and more personal. To add a human touch, we introduced editorial modules with trusted reviews and tips—delivering instant, relevant inspiration.
We built an NLP-driven suite that filled publisher data gaps, making audiobook search faster and more personal. To add a human touch, we introduced editorial modules with trusted reviews and tips—delivering instant, relevant inspiration.
With fewer titles, Bokus Play still rose to the top of audiobook app ratings on iOS and Android, showing steady growth and proving success isn’t defined by scale.
