Flipping the Telco Industry on its head
Rebtel provides low cost international calls and wanted to increase sales in USA by attracting a more culturally diverse user base. A new business model was set up, where existing users were employed as ”activists” to recruit new ones - making money for Rebtel as well as them selves.
Rebtel needed a global sales force. As a business it has never been easier to reach a global audience. Yet building and sustaining a world wide team of talented people is hard. How do you stand out in the noise? Recruitment has turned into one of the greatest challenges for any expansive modern company.
Our best customers turned into our best distribution channel
A new business model was set up, where existing users were employed as ”activists” to recruit new ones - making money for Rebtel as well as themselves. Recruiting the local superstars and influencers, not through your usual influencer program but actually giving them a career with Rebtel to act as the official sales force. And like any great career, it requires an office. So we created an office they could carry in their pockets – the Activist App. An app they use to perform sales, keep track of their earnings and keep in touch with customers and colleagues.
Got an interesting project or just an insanely great idea?