Flipping the telco industry on its head
25M callers strong Rebtel is making international calling affordable and borderless. On a burning mission to flip the entire Telco industry on its head, Rebtel wanted to find a way to turn their most loyal users into a growing army of brand activists and create a new sales distribution channel.
In the US, Cubans living in Miami, Mexicans living in LA and Africans in New York all share the need of cheap international calls at great quality. But how could we find a an alternative to the cluttered advertising channels and efficiently reach them all, tailored in each cultural language, and distribute Rebtel’s services? With fierce competition by the likes of Lyca Mobile and their loud communication, how could we break through the noise?"
An extraordinary ambassador program
It all started by turning hundreds and later thousands of loyal users into one fierce sales force, simply by download an app, apply and start making money using their phones. We gave them the opportunity of their lifetime to turn their valuable social positions and their knowledge of Rebtel’s offering into a career – all entirely on their phone.
Changing the concept of a workspace
Rebtel didn’t just give thousands of struggling foreigners an ordinary job and an office, they gave each and one of them something no other employer was willing to do: a career. Just like any great career, it requires an office. We created an office so iconic it could be carried anywhere, anytime in the pocket.