Design your car around you


Volvo has always put the human in center. Whether its comes to safety, driving or the feeling you get when you turn the engine on, it’s all designed around you. So how do you build a car configurator that does the same?

First of all you avoid the typical pitfalls car manufactures tend to fall into. We’re talking features, coolness and technical details. Instead you focus on the user experience and the true beauty of the cars.

“From engineering to emotions and an experience designed around you”

What we ended up whit was humble, crisp & to the point. Stripped from unnecessary bling & executed with the same premium feel and human centered approach that is, and forever will be the core of Volvo Cars.

Website         AppStore          Google Play

Perfectly responsive

The website follows the same design and user experience as the mobile app. The complex menu system in the configurator was built to be fully responsive, making it simple and intuitive to use on any screen. 

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More people are building more cars, which results in more qualified leads & higher upsells for the car dealerships. Within the last year Swedes spent 11 collective years worth of styling their next dream Volvo.




Of the swedish population
configured a car


Of all Volvo buyers used the configurator


Increase in configurations started compared to last year