Design your car around you
Volvo has always put the human in center. Whether its comes to safety, driving or the feeling you get when you turn the engine on, it’s all designed around you. So how do you build a car configurator that does the same?
First of all you avoid the typical pitfalls car manufactures tend to fall into. We’re talking features, coolness and technical details. Instead you focus on the user experience and the true beauty of the cars.